Opinion4 min read·
The EU doesn't need more policies. It needs a better story.
Brussels keeps shipping legislation and losing the plot. If younger Europeans can't see themselves in the project, none of the rest matters.
By Editorial
Ask a 22-year-old in Lisbon or Lyon what the EU does for them and you'll get a shrug, maybe something about Erasmus or roaming charges. That's not the fault of the 22-year-old.
The EU produces staggering amounts of law and remarkably little narrative. The European Council meets, communiqués are issued, and life goes on.
This isn't a call for propaganda. It's a call for plain language, honest trade-offs, and the assumption that the audience is smart. That's the whole reason Euvo exists.
